|L-R (Jojo Goh, Chris Tong, Daphne Low)|
The campaign kick-started with a viral video which aims to share the secret to feeling confident about oneself that is by maintaining beautiful skin. A total of six celebrities (in the video above) were featured in this campaign video which also included Ekya Farhana, Atikah Suhaime and Azira Shafinza. Inspired by the sharing of the celebrities, Hada Labo fans were then encouraged to share their 'Skin Beauty Confidence' stories on Hada Labo's social media platforms.
|L-R (Daphne Low, Chris Tong, Jojo Goh, Lim Mei Yuen General Manager of Rohto Mentholatum)|
|L-R (Daphne Low, Chris Tong, Jojo Goh)|
|Thanks to Syafiqah for this shot *flyingkiss|
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