Saturday, November 4, 2023
Taking you to the OATSIDE Dessert Trail
Hada Labo | We Care For Nature for Tapir Conservation
This year, Hada Labo and Watsons Malaysia and the Malaysian Nature Society (MNS) have formed an impressive collaboration to plant 750 trees, comprising of species such as Alangium Javanicum, Metualang, Antidesma ghaesembilla, Guncak, Xerospermum noronhianum, Rambutan Pacat, and a few others that are known to be preferred by tapirs. For the next three to five years, these trees are essential to the survival of the vital food source for the critically endangered Malayan tapirs.
This noble endeavor directly supports the Pusat Konservasi Hidupan Liar Sungai Dusun (PKHL Sungai Dusun). The trees planted trees will help to assist PERHILITAN Tapir conservation efforts and nourish tapirs that are in the PKHL Sungai Dusun.
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Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd |
Underlining the significance of this initiative, Mr. I.S. Shanmugaraj, the Executive Director of MNS, emphasised that reforestation is not only vital for greening our environment but is also essential for sustaining ecosystems and ensuring a continuous food source for the animal kingdom.
He added, "The tapir is a unique and endangered species, and it is our responsibility to ensure they have a sanctuary with a consistent food source. We are delighted to have Hada Labo as our first partner in this tapir conservation project of ours and we look forward to more collaborations with Hada Labo. We would also like to express our gratitude to FELDA and PERHILITAN who are the stakeholders in making this tapir food bank project into a reality.”
This conservation effort not only exemplifies Hada Labo's unwavering commitment to the environment but also mirrors the brand's core values and dedication to making a positive impact on our world.
For more information or to support the ‘We Care For Nature’ campaign in the future, kindly visit https://hadalabo.com.my/ or the official Hada Labo Malaysia Facebook page https://www.facebook.com/MyHadaLabo/.
Friday, November 3, 2023
Penang Sportswear Brand Promotes Malaysians’ Active Lifestyles on Shopee Live
Earlier this year, Elgini Apparel Sdn Bhd (Elgini), a Penang-based sportswear brand, acquired a 30,000 square foot factory in Nibong Tebal to meet the growing demand for their affordable and high-quality sportswear. Elgini credited the strategic shift to online, with a particular emphasis on live streaming, as one of the key factors for their growing popularity in the local market.
Joining Shopee in November 2020, Elgini immediately started participating actively on the Shopee Live platform after recognising its potential to help sellers grow their online reach, build communities, and better engage with users in real-time. Elgini utilises the platform's tools and features, such as Shopee Coins, Shopee Live Games, and Live-exclusive Vouchers, to increase sales revenue, buyer engagement, and the number of followers.
One of Elgini's proudest achievements is their high rate of customer satisfaction, leading to a significant number of repeat buyers, and they boast 310 thousand followers with 4.9 star ratings from almost 500 thousand reviewers on Shopee.
In September, Elgini observed that their live streaming on Shopee contributed to almost half of their total sales. During the recent 10.10 campaign, their Shopee Live sales increased by 1.9 times compared to regular days, and they achieved a peak viewership that was 3.7 times higher than usual. Their primary target audience consists of Malay buyers, and Shopee Live serves as a direct link to this demographic.
During their live sessions, hosts wearing Elgini attire drive sales by interacting with customers in real-time and providing product education. They showcase a range of clothing items, including windbreakers, yoga pants, and best-selling tracksuits (more than 700 thousand sold), emphasising features that cater to the preferences of Malaysians, such as cooling, stretchy materials, and modest styles. These products are popular with Malaysians of all backgrounds, ages, and sizes, popular among riders and outdoor enthusiasts who engage in sports, hiking, jogging, aerobics, gym workouts, travel, or leisure at home.
These sessions run for two to three hours each throughout the day, with sellers going live for up to 14 hours daily to maximise reach. From their observation, their live stream sessions perform exceptionally well, particularly when they pin their stream at the top of the Shopee Live page and at night. Regular live streams also allow Elgini to forge deeper bonds with users, leading to the building of strong online communities and loyal customer bases.
Mr. Lim, the CEO of Elgini said, "Shopee Live is a platform of choice for Elgini that has helped us scale and succeed online. It helps businesses seamlessly engage shoppers and deliver fun and enjoyable shopping experiences while effectively reaching out to and engaging users who are browsing and actively looking to buy. Looking ahead, Elgini Apparel has exciting long-term strategic plans for our Shopee livestream where we are eager to expand our creativity and engage viewers with improved features for a better shopping experience."
Originally an Original Equipment Manufacturer (OEM) with 15 years of industry experience, Elgini transitioned into an independent brand in 2018 and joined Shopee in 2020. Being both the brand owner and producer allows them to adjust pricing to meet customer needs, allowing them to achieve their mission of offering affordable, high-quality sportswear to all Malaysians.
Tuesday, October 24, 2023
Explore Jotun’s 2023 Kids Collection | exclusive colour collection inspired by children, curated by Jotun.
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Pastel Forest |
Nurture bits of creativity and make a difference to your children’s world today with the 2023 Kids Collection.
Saturday, October 14, 2023
Managing Rare Diseases Through A Multidisciplinary Approach
Does the term "Neurofibromatosis Type 1" (NF1) bring back any memories? Although NF1 is regarded as a rare disease, more Malaysians than we realise are afflicted. NF1 is an autosomal dominant genetic condition that has a 50:50 chance of being passed down from one's parents or developing due to a spontaneous mutation in the NF1 gene. The multisystem disorder NF1 is characterised by the growth of tumours on nerve tissue, changes in skin pigmentation, and other potential side effects that may affect different bodily systems.
Children can develop the disease at a young age, with NF1 being diagnosed in 1 in 3,000 children worldwide, according to estimates. It can be difficult for parents to recognise the beginning of the disease in their child because the early symptoms can include light-brown spots (café au lait macules) on the skin or bumps developed either on or under the skin (neurofibromas), with a risk of developing optic glioma later in life.
Plexiform neurofibromas (PNs), the majority of which are present at birth, may be experienced by 30%–50% of NF1 patients. PNs can severely impair growth and function and cause severe disfigurement. Because other symptoms of NF1 include tumours that develop on the nerves, causing visible bumps that may attract unwanted attention in public, patients often also experience a significant psychosocial burden.
Puan Nadiah Sharing her thoughts about the importance of having awareness |
Due to the significance of the topic, a group of experts including Professor Dr. Thong Meow Keong, Consultant Clinical Geneticist, Department of Paediatrics, University of Malaya Medical Centre, Dr. Ngu Lock Hock, Head of Department, Department of Genetics, Hospital Kuala Lumpur, Azrul Mohd Khalib, Founder and Chief Executive Officer of the Galen Centre for Health and Social Policy, and Puan Nadiah Hanim binti Abdul Latif, President of Malaysian Rare
"Removing barriers to awareness is an essential step to improving understanding of NF1 not just with the public but also among healthcare practitioners," said Dr. Ngu Lock Hock, Head of Department, Department of Genetics, Hospital Kuala Lumpur. Ideally, we can accomplish this by incorporating information about rare diseases into medical curricula and raising awareness through social media. In the field of rare diseases, collaboration with patient support organisations is essential for launching funding and policy changes.
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Visit www.learnNf1.my! |
"NF1 is a disease that requires input from various medical teams, including neurologists, geneticists, hemato-oncologists, surgeons, and other experts from various disciplines," said Professor Dr. Thong Meow Keong, Consultant Clinical Geneticist, Department of Paediatrics, University Malaya Medical Centre, in a speech at the event. Because of this, managing NF1 through a multidisciplinary approach is a necessary step forward.
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How does your doctor know you have NF-1? |
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Find out symptoms on verifying NF-1 |