Shopee Boosts Malaysian Creative Economy, offering local Brands with Technology

Shopee Celebrity Squad brands grew 59% in revenue year-on-year; 55% increase in orders

Shopee unveils that Malaysian celebrity-and influencer-owned brands are gaining greater visibility in an increasingly saturated e-commerce landscape, in its latest ‘Shopee Super Awards 2022 Milestones’* study. The platform drives Malaysia’s creative economy by supporting local talents to scale their businesses and grow together with technology. Reviewing the past year’s performance, the study found that celebrity-and influencer-owned brands on Shopee had a 59% year-on-year growth in revenue from October 2021 to September 2022 compared to the year before. 

Shopee Celebrity Squad was launched in 2018 creating a dedicated space with 97 brands for consumers to access celebrity-and influencer-owned products. Notable members include Dato' Sri Siti Nurhaliza, Neelofa, and Zoey Rahman, among others. These brands bring Malaysians more product choices through active livestream sessions, exclusive product launches, participation in Shopee’s Big Campaigns, and curating authentic, quality local goods for their audiences.

Shopee Celebrity Squad sellers actively engage with their viewers on livestream by offering interactive content, bringing a more personal touch for their audience. Sellers that conduct livestream sessions had over 166,000 cumulative unique viewers joining the sessions and over 20,000 peak continuous users watching the stream at any one point of time, over the past year. Sellers create fun content, play games and quizzes, and casually chat with their audiences to foster relationships. Viewers feel closer to the celebrities and influencers that they admire when these local talents bond with them through the livestreams.

Shopee hosts weekly exclusive launches for Shopee Celebrity Squad brands every Sunday, where the celebrities and influencers have a dedicated platform to showcase their new store or latest product to new and existing audiences. Through these launches, buyers feel excited to be one of the first to know about and purchase their favourite personality’s new releases on the microsite and receive better brand experiences when tuning into their live streams. These brands also saw 55% year-on-year growth in orders as a testament to their efforts.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “As the retail sector opens up with the loosening of the pandemic restrictions, Shopee’s community of local celebrities and influencers have innovated their marketing tactics using technology to reach their audiences online. Shopee Celebrity Squad brands have about 80% Big Campaign participation rate throughout the year in their commitment to strengthen their online presence. It is estimated that 1 in 4 users claim vouchers with these brands during Big Campaigns. We hope to continuously empower our Shopee Celebrity Squad by connecting them to new users in Shopee’s growing and highly-engaged online community.”

Celebrity-and influencer-owned brands bring value, accessibility and convenience with authentic, quality local products on the platform. These sellers meet their audience’s lifestyle needs, from locally branded beauty essentials to affordable and specially crafted grocery items. Shopee Celebrity Squad brands, which offer proudly Malaysian-made products, saw a 54% year-on-year growth in gross merchandise value as they understand their audiences’ purchasing values. Consumers enjoy supporting their favourite local brands by making thoughtful purchases aligned with their needs.

Zoey Rahman, Shopee Celebrity Squad member and owner of MIKASERIES said, “There are many features I use to market my products on the platform, such as Shopee Live where I do daily livestreams, sometimes up to 3 times a day! When I participate in Big Campaigns, I realise that my exposure to new audiences and sales growth has also increased. Shopee’s networking events have also helped me to learn from other Shopee Celebrity Squad members and their growth strategies. In the future, MIKASERIES will be producing more high quality locally-made cosmetics that are comparable to international brands.”

The platform continuously encourages Shopee Celebrity Squad sellers to innovate and produce new brand experiences for their buyers through various in-app functions. Shopee will be recognising and celebrating the best and brightest Shopee Celebrity Squad members of 2022 at the upcoming Shopee Super Awards on 15 December.

Coolblog brings you Red Velvet Cheese this Jolly Season!

With the year almost ending, we always love to end it on a jolly festive note. This year, Coolblog is painting the town red with their launch of the latest Red Velvet Cheese series comprising two new festive flavours namely, the Red Velvet Cheese and the Red Velvet Choco Cheese. I dont know about you, but im a hard core fan of red velvet, and this excites me a lot! It will be available nationwide at all Coolblog outlets so that red velvet lovers like myself can indulge and enjoy the taste of our favourite dessert in a from of a drink which has velvety-cheesy flavours starting from 25th November onwards. 

As Malaysia’s pioneering kiosk-based Halal-dessert and beverage brand, Coolblog wants to offer everyone a treat with the very best beverage to cool off on a hot there, where ever and when ever, while ensuring the taste, variety, value and availability of their beverages. With 2022 coming to an end and the holiday season being closer, Coolblog is pleased to present a holiday-inspired Red Velvet Cheese series for fans to celebrate the season.

Won't lie that it's really mouthwatering to hear about a drink that tastes like red velvet, and it will definitely bring you joy in so many ways! Putting a twist to the rich buttery and velvety flavours, Coolblog has included their signature cheese mousse and transpired it into a cup of smoothie with a generous amount of scrumptious red velvet cookie crumbs topping that complements this perfect festive drink. For people like you and me, who are fond of the original flavours of the red velvet cake, the Red Velvet Cheese is ideal as it embodies the harmonious balance of both the red velvet and cheese mousse flavours. 

Meanwhile, for those who prefer something chocolatey, you may consider the Red Velvet Choco Cheese. The smoothie is combined with Coolblog’s signature Chocolate smoothie - a flavour guaranteed to be a hit for all chocolate lovers! Oh btw, in case you haven't heard about the latest packaging, you can also conveniently enjoy the drink as they are equipped with a special openable lid that is easy to indulge in the rich and delicious red velvet cookie crumbs topping. 

Now, in case you're wondering about the price of these new releases, it's going for RM11.90 for each flavor which to me is incredibly affordable! The drink also comes with a heart-shaped stopper - making it a perfect gift for your partner or best friend! To make it more festive for the coming occasion, Coolblog’s gingerbread boy and girl cookies are also available at selected Coolblog outlets and are priced at RM5.50 as a treat to complement your drinks! Psst, just some ideas if you're feeling adventurous, try dipping these cookies to savour the toppings. I promise you, it's like the best of both worlds. 

With that being said, i will end this with a note that you can be sure to expect to taste nothing short of joy and comfort when indulging in these new flavours as we are committed to serving the best that will additionally leave a memorable and satisfying experience to all customers that comes our way! What are you waiting for? Be sure to head on over to your nearest Coolblog outlet and try this newly launced drink before the festive season is over. After all, good things dont last forever. *wink

Coolblog Malaysia

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Huawei's Mate 50 Series | ft Ultra Aperture XMAGE Camera

Stepping into the 10^th anniversary milestone since the first inception of Mate series in 2012, HUAWEI Malaysia today officially announced the launch of its latest member in addition to the flagship Mate product line, HUAWEI Mate 50 Series, priced starting at RM 3,699 onwards. Available in three variants, HUAWEI Mate50, HUAWEI Mate50 Pro and HUAWEI Mate50 Pro Orange Vegan Leather, the flagship phones are the latest performance-driven smartphones which include breakthrough technology and innovations that are more powerful than ever.

The HUAWEI Mate 50 Series represents a major step forward in smartphone aesthetics, thanks to the symmetrical Space Ring Design and an intricate design. The Mate 50 Series phones pack an Ultra Aperture XMAGE Camera, which boasts the first-ever 10-scale adjustable physical aperture and most versatile photography capabilities ever seen on a Mate smartphone. Thanks to the rock-solid "Kunlun Glass", it boosts the phone’s drop resistance by 10 times. 

These robust features are further enhanced by the EMUI 13 operating system, which debuts on the Mate 50 Series and offers a broad array of seamless smart services. The SuperHub feature, for instance, facilitates effortless data and file transfer between apps and devices, breaking through long standing barriers that had separated different platforms from each other.

 

Richard Yu, HUAWEI's Executive Director of the board, Consumer BG CEO, and Intelligent Automotive Solution BU CEO, noted the significance of the release, saying: "Over the past decade, the Mate Series has consistently pushed the envelope to make ground-breaking innovations broadly accessible. Each new generation of Mate smartphones has brought together a whole host of state-of-the-art HUAWEI technologies. The HUAWEI Mate 50 Series continues this proud legacy, pioneering ongoing innovations and providing a breath of fresh air."

 

Crafted Quality and Classic Design

In addition to the signature Mate Series design language of iconic symmetry and Space Ring Design, the HUAWEI Mate 50 Series also makes use of the elegant Clous de Paris step-patterned embossing design for the first time ever, showcasing a new kind of ordered beauty that's crafted down to the last detail.

 

HUAWEI Mate 50 Series phones come with two different types of rear cover, glass and vegan leather. The glass cover is available in two colours, Silver and Black, which give the phone a distinct, elegant finish. The vegan leather version comes in Orange, inspired by radiant orange rays of the sun.

 

The HUAWEI "Kunlun Glass “consists of 10 quadrillion-level nanocrystals, the result of composite ion strengthening, which make it more resilient and drop resistant, as verified by the five-star glass drop resistance certification from Switzerland's SGS. This makes Mate 50 Series models the first phones to ever achieve this certification. HUAWEI Mate 50 Series phones also support IP68-rated water resistance of up to 6 metres underwater, allowing them to easily handle wet and dusty environments.

Ground-breaking Ultra Aperture XMAGE Camera

HUAWEI launched its very own mobile imaging brand "XMAGE" in July 2022, with the goal of offering consumers a new shooting paradigm that fuses science with culture, and aesthetics with technology in terms of imaging style and shooting experience.

The HUAWEI Mate 50 Series features a cutting-edge Ultra Aperture XMAGE Camera with a 10-size adjustable physical aperture, which incorporates key advances to the optical system, mechanical structure, imaging technology, and image processing. The smart aperture adjusts to match the aperture size with the scene and shooting scenario identified in Auto mode. Switching to Professional mode allows you to manually adjust the depth of field and degree of blur.

Advanced hardware and algorithms are deeply embedded to enhance static image shooting. The Ultra Aperture Camera comes equipped with an F1.4 large aperture, working with the XD Fusion Pro image engine and high light intake, to set the image brightness, light and shadow details, as well as cold and warm comparisons to perfection. Night mode captures photos with highly distinct bright and dark regions, even in dimly lit environments. Portrait mode applies natural background blurring to make the subject stand out from their surroundings. The periscope telephoto camera supports a zoom range of up to 200x, bringing scenes from the great beyond right in front of your eyes.

The wide-angle macro camera magnifies details from tiny worlds, presenting millimetre-level strands and dew droplets with outstanding clarity. The HUAWEI Mate 50 Series also supports macro video shooting and macro picture-in-picture (PiP) to accurately convey scenes in motion.

Streamlined Interactions and Powerful Performance

The HUAWEI Mate 50 Series is the first to run on EMUI 13, which streamlines daily interactions with effortless one-touch navigation. 

 

SuperStorage removes duplicate files in an imperceptible way and compresses rarely-used apps. This preserves up to 20 GB space (on a phone with 256 GB of ROM) – leaving more room for the abundance of photos and videos that today's users capture. SuperHub allows users to temporarily store images, documents and text, while sharing them in batches with free and easy transfers between apps and devices.

 

The HUAWEI Mate 50 Series packs cutting-edge technology that substantially boosts performance. An innovative Low-battery Emergency Mode will be activated once the battery level falls to 1%; whereby the SuperEnergy Boosting will enable HUAWEI Mate 50 series to extend standby time by three hours, or 12 minutes of call time.

 

Comprehensive privacy features allow ultimate peace of mind. The HUAWEI Mate 50 Series also supports Image Privacy Protection, which means that the phone will automatically erase sensitive information such as location and time whenever the users share images among others. 

 

Innovation never ceases. The HUAWEI Mate 50 Series is a fitting tribute to a decade of Mate innovation, with its stunning design, powerful communications, imaging technology, and nimble smart interactions.

 

Price and Release Date

HUAWEI Mate50 Series will be available for pre-order from 3 November-11 November 2022 across all HUAWEI Experience Stores, HUAWEI’s Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada and authorised HUAWEI Partner Stores such as SenHeng, senQ, Harvey Norman and Urban Republic. The latest flagship model comes in three variants: HUAWEI Mate50 (8 GB RAM + 256 GB ROM), priced at RM3,699, available in Black and Silver colour options; HUAWEI Mate 50 Pro (8 GB RAM + 256 GB ROM), priced at RM 4,499 and HUAWEI Mate 50 Pro Orange Vegan Leather (8GB RAM + 512 GB ROM), priced at RM 5,299. Pre-order now and you can get exclusive free gifts worth up to RM 1,450.Consumers can enjoy up to 24-month 0% instalment plan with Maybank, UOB, CIMB, HLB, RHB, Atome, and Paylater*. Besides, consumers can trade up to the HUAWEI Mate50 series with up to 5 old devices including smartphones, tablets and smartwatches.

 

*Subject to participating banks at each store

 

Getting the HUAWEI Mate50 Series is easy if you are a Maxis Postpaid subscriber as you can own it for as low as RM65/month on Zerolution with instalments up to 36 months.  On top of the free gift, Maxis also offers free 3-month phone theft & damage protection worth up to RM129.

For more information, latest updates or promotions about Mate50 Series, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram. 

Infinix HOT 20 | Offers #FastAndFun Lifestyle with 5OMP Super Nightscape Camera

One of the fastest up-and-coming international smartphone brands, Infinix, has launched the all-new HOT 20, offering upgraded features and significant performance that exudes an enhanced lifestyle for users. Implemented with a 50MP Super Nightscape, MediaTek Helio G85 upgraded processor for a sublime performance, 6.82-inch Punch Hole Fluid Immersive Display, up to 11GB Extended RAM + 128GB ROM and powered by XOS 12.0 for only RM599 and now available offline across Malaysia. 

“Infinix always has their fans' needs and desires at heart when developing new products as we wish to keep up with their ever-evolving lifestyle trends. Hence, the HOT 20 series aims to exceed expectations not just in terms of gaming but in overall performance, and we believe that this phone will cater to all young consumers at a price point that's affordable,” said Richard Tang, Country Manager for Infinix Malaysia. 

Infinix HOT 20

1. #FastAndFun Performance 

The HOT 20 Is powered by the MediaTek Helio G85, featuring two powerful Arm Cortex-A75 CPUs clocked up to 2GHz and six Cortex-A55 processors operating up to 1.8GH2, plus a GPU with peak speeds of 1GHz. The G85 is built for smooth sailing browsing as it gives the HOT 20 enhancements for rapid response times, higher frame rates, and reliable networking. The HOT 20 was made to make overall smartphone usage easy and sublime. 

The HOT 20's powerful Extended RAM technology enables the device to unlock extra RAM when required, providing the ability to run multiple applications all at once with ease and thus providing a seamless experience even under heavy load. The HOT 20 (6GB RAM*128GB ROM) offers an extended RAM of 6GB*5GB (equivalent to 11GB) without any additional cost, supporting up to 11 background apps running lag-free at the same time. This storage capacity of up to 11GB RAM*128GB ROM Next-Level Storage allows users to enjoy more storage for large files, games and apps. 

For a #FastAndFun gaming experience, the HOT 20 Is geared up with a Full Speed Connectivity Enhancement Gaming Turbo, which includes XArena, Dar-Link 2.0, and LinkPlus 1.0. XArena enhances the graphics and movement capabilities in various gaming settings utilising enhanced gaming system features which improves stability in-game. Dar-link 2.0 provides intelligent dynamic management of the CPU and GPU that ensures smooth & reliable performance in graphically demanding games as well as effective temperature control and power consumption. Furthermore, Dar-link 2.0 enhances the picture quality with brightness, contrast, and saturation through AVSYNC technology for an immersive gaming experience. LinkPlus 1.0 technology minimises lag and reduces power consumption by Intelligently distributing wireless network and data traffic. 

2. Smooth To The Touch & Refined Experience 

The HOT 20 presents itself as a smartphone that aligns with the fast-paced and fun lifestyle adopted by young consumers in Malaysia m this day and age. Thanks to its 6.82-inch Punch Hole Fluid Immersive Display, 90Hz refresh rate, and 180H2 touch sampling rate users will be able to enjoy more excellent responsiveness, smoother browsing, and rapid gaming controls. The HOT 20's super-narrow bezels and punch hole display deliver an Impressive 9096 screen-to-body ratio for immersive viewing. In addition, the HOT 20 has an Ultra Touch mode, which quickens responsiveness, providing almost instant visual feedback to touch inputs. 

The new Dark Region Enhancement Technology integrated with an Al resolution algorithm refines screen contrast and improves clarity when on the go and in areas with beating sunlight. Plus, expect an Improvement in network stability with The HOT 20's Infinix's Erdal Engine 3.0 Technology when consuming online media like TikTok. 

The HOT 20 also comes with DTS Stereo Surround Sound, creating deep bass, strong highs, and clear midranges for an immersive audio experience with every use. Paired with an intelligent Al voice algorithm, in-game footsteps are more precise and clear, giving players an unprecedented advantage over their rivals. 

3. Influencer of the Nightlife

The main upgrade of the HOT 20 is its 50MP camera unit, giving it a significant edge over its previous generations. Featuring a SOMP Super Nightscape Camera with a large F1.6 aperture delivers crisp snapshots with incredible levels of detail be it day or night. 

Taking photography a notch higher, the HOT 20 comes with Super Night Mode, which improves photo detail at night without overexposing the shot, resulting in truly stunning images when the sun is down. When using portrait mode, subjects are more prominent and photos are more layered, giving users the opportunity to capture their subjects in outstanding detail. In short video mode, users can take advantage of various built-in video templates that give users the option to conveniently edit and stitch videos in a flash to be shared on social media . 

4.Rapid Charging 4 Big Battery 

The HOT 20 features a massive 5000mAh battery that charges up rapidly with its 18W Fast Charge. The Power Marathon technology provides long-lasting power even after a long gaming session, giving users the extra time they need to plug in or finish their session. The 18W charger comes in the box with a Type-C fast charging cable. 

Infinix HOT 20: 

Infinix makes things hotter with an additional device, the Infinix HOT 20i, also launched today in the HOT series. This device highlights its 6.6-inch High-Bright Sunlight Readable Display with a slim design for immersive viewing. Similar to the HOT 20, it includes a 5000mAh Power Monster battery with Power Marathon Technology to enable long-lasting usage. It is also equipped with a 13MP with f/1.8 Wide Aperture Triple Rear camera unit and 8MP Al Portrait front camera to satisfy your photography requirements and capture precious moments stunningly. Not forgetting an extended 4GB RAM*128GB ROM to provide sufficient storage for apps, videos and pictures. Get all these features and more at a price of only RM499 at all offline and online stores nationwide, 

Here is the information on the price and availability of the Infinix HOT 20 series: 

Infinix HOT 20 

Nationwide Offline Sales Date - 4th November 2022 

Shopee Online Sales Date - 11th November 2022 

Online Sales Platform - Infinix Official Store on Shopee 

Colours Options - Sonic Black / Legend White / Tempo Blue / Fantasy Purple 

RRP -  RM599 (6GB + 128GB) 

First Day Sale - 4th November 2022 (offline), 11th  November 2022 (Shopee) 

Infinix HOT 20i

Nationwide Offline Sales Date - 4th November 2022 

Shopee Online Sales Date - 11th November 2022 

Online Sales Platform - Infinix Official Store on Shopee 

Colours Options - Wilderness Black / Luna Blue / Energy Green / Sunset Gold 

RRP - RM499 (4GB 4 128GB) 

First Day Sale 4th November 2022 (offline), 11th November 2022 (Shopee) 

Infinix Hot 20 50MP SUPER NIGHTSCAPE Photography Contest 

Infinix Malaysia is holding a photography contest to celebrate the launch of the Infinix HOT 20 and pay tribute to one of its notable features, the 50MP Super Nightscape Camera, from 7th November 2022 to 6th December 2022. Beyond being a gaming-focused brand, Infinix wishes to encourage their fans to be #FastandFun and get in touch with their inner photographer by giving six of them a chance to win various Infinix products worth up to RM20,000 in total. This contest will be open to all Malaysians, so stay tuned to Infinix's official Facebook page for more updates on how to grab the prize. 

Fans can also stay up to date with the latest promotions and mobile specifications on Infinix Malaysia's Official Facebook page, Instagram page, YouTube channel, Twitter page, and website. 

#FastandFun #InfinixMalaysia #Infinix