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| TOMICA Mascot, T-Kun together with ToysRus mascot, Geoffrey the Giraffe, together with (from Left ; tan ee Chian, Carol Chua, Ochiai |
Launched on 18 December 2025, the new TOMICA Brand Store is housed within the Toys“R”Us IP Flagship Collection Store at Suria KLCC, marking a major milestone not just for TOMICA fans, but for collectors and families across the region.
A First for Malaysia and Southeast Asia
The Kuala Lumpur opening represents TOMICA’s third Brand Store globally, following Shanghai (September 2024) and Beijing (September 2025). Established by TOMY Company, Ltd. (Japan) in partnership with Toys“R”Us Asia, the Malaysia store reflects TOMICA’s growing presence beyond Japan and China.
Located on Level 2, Ramlee Mall, Suria KLCC, the store adopts a Shop-in-Shop concept, designed to function both as a retail destination and an immersive information hub — a place where fans of all ages can experience TOMICA’s brand message:
“Only the Real Thing Moves.”
Step Inside the World of TOMICA
From the moment you arrive, the TOMICA Brand Store is hard to miss. The exterior is cleverly designed to resemble a giant TOMICA box, setting the tone for what’s inside. Highlights of the store include the impressive TOMICA Wall showcasing over 2,000 TOMICA diecast miniature cars, the striking Wheel Table centrepiece made of stacked wheels, the TOMICA Kidults Area dedicated to adult collectors with a playful spirit, a Recommended Corner spotlighting new and notable releases, as well as a TOMICA History Area that celebrates the brand’s rich heritage since 1970.
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| From Left: Carol Chua, Ochiai Kiyoshi, Saitoh Katsunori, Tan Ee Chian |
Whether you’re a lifelong collector or introducing TOMICA to your children for the first time, the store is designed to spark nostalgia, curiosity, and excitement.
Celebrating 55 Years of TOMICA
First introduced in 1970 as Japan’s first palm-sized domestic diecast miniature car series, TOMICA was created with the idea of giving children miniature cars inspired by familiar Japanese makes. Over the decades, the brand has grown into a global phenomenon.
To date, more than 10,000 different TOMICA models have been released, with cumulative sales exceeding one billion cars worldwide as of December 2024, a testament to its enduring appeal across generations. The Malaysia opening also coincides with TOMICA’s 55th Anniversary, making the launch even more meaningful.
“We are pleased to open our first TOMICA Brand Store in Southeast Asia this year, which coincides with TOMICA’s 55th Anniversary. This store is certainly a must-visit showcase and experiential hub for enthusiasts and collectors to fully immerse themselves in TOMICA’s world of diecast miniature cars.”
Ochiai Kiyoshi, Managing Director of TOMY ASIA
He added that TOMY plans to continue expanding its brand store network across Asia to bring the TOMICA experience to fans worldwide.
Tan Ee Chian, Executive Director of Litt Tak Sdn Bhd, TOMICA’s official distributor in Malaysia for the past 40 years, described the opening as a significant milestone:
“The TOMICA Brand Store provides a dedicated platform to spotlight the brand’s extensive range — from timeless favourites to premium and limited-edition models — creating a more immersive and engaging experience than ever before.”
Meanwhile, Carol Chua, General Manager of Toys“R”Us (Malaysia) Sdn Bhd, highlighted the partnership’s importance:
“Having TOMICA anchor our IP Flagship Collection Store at Suria KLCC elevates the entire concept, giving families, fans and collectors of all ages an inspiring destination that brings our brand promise ‘Live Toyful’ to life.”
Exclusive Merchandise & Launch Activities
Adding to the excitement, the store features two original TOMICA Brand Store products available exclusively in Malaysia, alongside selected original items from the TOMICA Shop in Japan.
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| Tyler Lim, 4.5yo who is a Tomica Collector |
To celebrate the launch, visitors can look forward to special promotional gifts and branded giveaways, fun interactive activities such as Mosaic Art and White TOMICA Colouring, as well as Meet & Greet sessions with TOMICA mascot T-KUN, happening three times daily from 18 to 21 December 2025, with exact timings available in-store. A must-visit for fans, families and collectors alike, the TOMICA Brand Store at Suria KLCC is perfect for parents seeking meaningful toys, nostalgic adult collectors, and anyone who appreciates beautifully crafted miniatures. More than just a shop, it is a celebration of imagination, craftsmanship and a brand that has brought joy to generations for over half a century.
For more information
takaratomyasia.com | Instagram: @tomicasofficial_asia, @tomica_msia | Facebook: Tomica Malaysia
