Sunday, October 8, 2023

Prudence Foundation, IFRC and Cartoon Network team up to launch 'SAFE STEPS Kids Climate Change'

The latest thematic series of the SAFE STEPS Kids programme, SAFE STEPS Kids Climate Change, has been introduced by Prudence Foundation, the community investment arm of Prudential plc. The new series aims to educate kids about climate change and easy steps they can take to make the planet healthier and safer by using well-known cartoon characters like We Bare Bears and Gumball. The Malaysian Red Crescent (MRC) will roll out the programme in Malaysia. It was created in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC) and Warner Bros. Discovery's Cartoon Network.

The series was officially launched in Kuala Lumpur, Malaysia by Yang Berhormat (YB) Tuan Nik Nazmi bin Nik Ahmad, Minister of Natural Resources, Environment and Climate Change and Marc Fancy, Executive Director of Prudence Foundation.

Climate change is an existential issue for both the present and future generations, according to YB Tuan Nik Nazmi, who spoke at the launch event. In order to address its effects, the world will need the enthusiasm and energy of the young. We are happy to announce this joint initiative that will inform and equip our youth to address and address this global challenge by incorporating easy but effective actions into their daily lives.

The goal of the Prudence Foundation is to improve the lives of disadvantaged groups in Prudential's markets in Asia and Africa by enhancing their safety and risk tolerance. The Foundation's primary area of focus is climate adaptation, where programmes are created to shield families, communities, and economies from the effects of climate change.

"Climate change affects all facets of society, particularly the most vulnerable groups and children," said Marc Fancy. In order to help children develop a sense of responsibility and an understanding of the world around them, as well as how climate change will affect them throughout their lives, we believe that teaching children about our climate and protecting our environment from a young age is extremely important.

"Cartoons are a powerful tool for expressing empathy and comprehension. While they are amusing to watch, they also have a significant impact on children's opinions, habits, and influences. We hope to be able to educate and empower the younger generation through the SAFE STEPS Kids programme so they can make significant contributions to the fight against climate change.

Through Cartoon Network in Asia, SAFE STEPS Kids reaches more than 20 million homes every day. Prior themes have included first aid, health, road safety, and natural disasters since the campaign's launch in 2019. 

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