Thursday, September 10, 2020

HADA LABO | 'We Care For Nature' CSR Campaign

Being a person and blogger who is always looking to find ways to save the environment, im proud to share with you that one of my favourite skincare brands has launched the ‘We Care for Nature’ campaign in collaboration with the Malaysian Nature Society (MNS) and Watsons as its contribution back to nature! With this initiative, the brand aims to raise funds to plant 700 saplings across a 1.75 hectare forest land in the hope of contributing towards a sustainable environment while providing natural habitat for the urban wildlife. 

According to Mr. I.S. Shanmugaraj, Executive Director of MNS, the country’s rate of deforestation for urban development has been increasing over the years and it is becoming a threat to sustainable environment. “Deforestation, if not properly managed, can result in a loss of biodiversity, degradation of watersheds and ultimately contribute to unfavourable global climate change,” explained Shanmugaraj. Couldn't agree more with this statement. Honestly, one small step goes a long way. 

You must be wondering, how is Hada Labo donating and contributing to the campaign? Well, it takes a team to tango, so believe it or not, by just purchasing your favorite Hada Labo lotion products, Hada Labo will donate RM1 from the sales proceed sold at Watsons outlets nationwide from 1 – 30 September 2020 to the ‘We Care for Nature’ fund. 

Kelat Paya Sappling 

Medang Jaya Sappling

The Hada Labo ‘We Care for Nature’ campaign is held in conjunction with the brand’s 10th anniversary celebration. “We are grateful to be in the Malaysian beauty market for the last decade and as we reach this remarkable milestone, we want to continue to do our part in building a better environment for our future generation. We are pleased to be collaborating with MNS as the organisation carries the same mission as our CSR campaign, which is to promote and ensure responsible environmental stewardship in the country,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd. 

Merbau Sappling

So if you need to stock up on your face lotion, be sure you do, cause now you can play a part in ensuring that this campaign's aim is achieved. The total amount raised from this campaign will be announced at Hada Labo’s 10th Anniversary celebration which will be held in October this year. Not sure you can recall, but  Hada Labo had successfully kick started its ‘We Care’ campaign in celebration of its 10th anniversary. The first two pillars of the campaign, ‘We Care for You’ focuses on providing skincare education to the public in caring for their skin, while ‘We Care for Society’ is aimed at reaching out to the underprivileged community. Both campaigns were launched respectively in the month of July and August this year. 

Hada Labo Malaysia

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