Thursday, May 12, 2016

[CONTEST] “US Burger & Fries Fiesta” To Excite KL’s Fast Food Fans

U.S Fries and Burgers Fiesta
Just because i love potatoes, im here to announce that the U.S. Potato Board has kicked off its 1st “U.S. Fries & Burger Fiesta” – running from May 1 to 31, 2016. The campaign sees the convergence of 19 popular burger joints & cafés within the Klang Valley to serve up a unique repertoire / creation of U.S. fries with burgers never seen before. 

Melur & Thyme - Mushroom Swiss Beef Burger
Burgers are one of most relished ‘fast meals’ by many Malaysians today, and you have to agree with me that we love how burgers in varieties, from high-end burgers to street burgers, we love them all. And what goes really well with burgers? BINGO! The fries that usually comes with it. In terms of per capita consumption, Malaysia is the number one market for U.S. fries in the South-east Asia market and only number 2 to Japan in Asia.

Big Hub Burger - Nasi Lemak Burger
Since burger and fries are inseparable and complement one another for the ultimate gastronomic satisfaction, Malaysian consumers have the opportunity to savour the “best burgers served with the best fries” via the U.S. Fries & Burger Fiesta. Arguably an unprecedented campaign dedicated to burger or fries, the campaign is two-pronged in objectives. First, it’s to stimulate excitement amongst the trade to be as creative as they can with creating various burger presentations with U.S. fries’ combinations. 

My Burger Lab - Beautiful Mess (Chicken / Beef)
One of the highlights of this Fiesta is that it provides an opportunity for the public to acquaint themselves to the different U.S. fry varieties. Many of these outlets are offering new cuts of U.S. fries for the first time. The participating outlets of this fiesta are excited as it provides them an opportunity to showcase new U.S. fries and burger combinations to their customers. U.S. fries promise many advantages including better flavour, taste, texture and distinctly enhance burger servings. 

Burger Junkyard - Lamb Tzatziki Burger
The U.S. Potato Board hopes this Fiesta will provide an eye-opening opportunity to participating outlets to introduce to the public more than their usual burger and fries fanfare. The U.S Potato Board hopes the public who will visit and dine at participating restaurants to sample the different U.S. fries and burger combos.


There will also be an Instagram contest where 3 winners weekly with the best pictures of them enjoying the promotion US fries and burgers will win RM150 cash prizes weekly. All you have to do is send your picture of #USFries&BurgerFiesta. Eat and win your way, and don't tell me I didn't tell you about it.

Be prepared to enjoy U.S fries and burgers like never before! Listed below would be the participating outlets

Fun Fact:

U.S produces the best fries because of their ideal growing temperatures, rich soil and state of the art processing facilities and generations of expertise.  U.S. potatoes destined for processing must contain high “solids” and low sugar content, which are important characteristics for achieving a finished product with desirable appearance, taste and texture. U.S. potato growers offer processors high-quality potatoes from a plentiful year-round supply. The U.S. industry standards are demanding and must meet all Food and Drug Administration and USDA specifications, enabling U.S. processors to create top-quality and safe frozen potato products. 

And thats all for now! Dont forget to enjoy your burgers and maybe win some prizes by hashtagging your meals on Instagram. Be sure to let your friends know about this too! Its definitely an exciting way to enjoy burgers and fries at these amazing participating outlets. Let me know which burger joint is your favourite by leaving a comment below, would love to know your oppinions too. 

Sara xx

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