Thursday, September 29, 2016

[LAUNCH] Batiste Dry Shampoo Now Available in Malaysia

The full range of Batisté
I've been aware of Batiste when I visited Australia a few years back because of its attractive packaging, and frankly speaking, I was a little confused when I found out that this Batiste is actually dry shampoo. And if this is your first time hearing about dry shampoo, you would pretty much be like me. Confused, lost and simply asking yourself, why would I need dry shampoo? After fully understanding the purpose of dry shampoo, it can actually come in pretty handy to those who have oily scalp. Ever heard of the baby powder over hair trick to make it less flat? Well, with Batiste, you wouldn't need to use that trick anymore. Hehe

UK's No. 1 Dry Shampoo
Models presenting Batisté Dry Shampoo
So DKSH Malaysia just launched Batiste dry shampoo, offering Malaysians the fastest and easiest way to great looking hair (and yes, by great, I mean 'flippable' worthy hair). Launched exclusively at Guardian, Batiste is a classic dry shampoo that instantly refreshes your hair between washes, leaving it clean, fresh and full of body and texture. Another way to look at dry shampoo would be that its body spray, but for your hair.

Best Seller : Batisteé Dry Shampoo
Directions on how to use
It's inspired by London's fashion style, Batiste has brought up hair styling to a whole new level. Did you know that Batiste has been UK's number one dry shampoo brand for over 30 years? I know, I'm shocked too, but it is what it is. Batiste uses an innovative starch-based formulation that does not leave any residue while eliminating oil and grease from the roots giving it a much-needed makeover in a quick spray to revitalize your hair in less than 5 minutes.

Full Sized Batisté Dry Shampoo
Batiste dry shampoo comes in 5 varieties that refreshes your hair with a burst of fragrance, namely Floral & Flirty Blush, Fruity & Cheeky Cherry, Clean & Classic Original, A hint of color divine dark, and Show Stopping Heavenly Volume. Floral & Flirty Blush, Fruity & Cheeky Cherry, and Clean & Classic Original are suitable for everyday use, while the A hint of color divine dark would add light tints of a brownish shade while Show Stopping Heavenly Volume is a 2 in 1 that adds a little more volume than the normal dry shampoos.

Hair Styling demonstration by Michael Poh
The Full range of Batisté Dry Shampoo
We had Michael Poh at the launch to offer hairstyling tips using the new range of Batiste dry shampoo and after, the members of the media and invited guests also had the opportunity to try the product and were offered instant hair makeovers. Batiste dry shampoo comes in trendy packaging designs that are inspired by global catwalk trends. The Original, Blush and Cherry are available in two sized, 50ml (RM10.00) and 200ml (RM31.70) while the Divine Dark and Heavenly Volume are only available in 200ml (RM31.70). So, what are you waiting for? If you're feeling adventurous to try out something new, Batiste is available exclusively at all Guardian pharmacies nationwide from September 2016 onwards. Psst, if you're not sure which to get, their best seller is the Blush dry shampoo. *wink

Sara xx

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