Tuesday, August 11, 2015

Defining the future with KOSÉ


The Seminar Hall at Majestic Hotel
On the 7th of August 2015, i was invited to a seminar to discover new findings from dermatology research, the breakthrough in cell biology product development, smart beauty solutions and more on beauty ingredients, which i would like KOSÉ's Marketing Team // PR Team for having me to the lovely seminar. I have personally learned a lot during the seminar which focuses on TWO new key ingredients, Kojic Acid and Liposome from its most well-loved prestigious brands, Infinity KOSÉ and Cosme Decorte. And good things are meant to be shared right? So ladies, lets get down to business on the secrets to keeping your youthful skin.

Maasaki Hara, giving a welcoming address to introduce KOSÉ Corporation.
Kojic Acid Technology

The lovely layout display of products.
Im pretty sure we all know that Japanese culture evolves around rice wine, soy sauce and miso, but did you know that all these wouldn't exist without the addition of koji?  Koji is a specific type of mould spore that occurs on streamed rice and contains Kojic Acid, which is the star ingredient in a few of KOSÉ's whitening skincare series.

Where main ingredients of where Kojic Acid comes from.
Discovered in 1907, research started in 1975 to test on its whitening effect, mainly due to observations of the hands of miso and rice wine makers appeared fair and bright. And in 1988, Kojic Acid was approved as a whitening agent by the Japanese Ministry of Health, Labour and Welfare. Thanks to a unique fermentation method, KOSEÉ is able to obtain 100% pure Kojic Acid which has smaller molecules than general whitening agents, thus penetrating into skin more effectively.

Akinobu Hayashi presenting the miracles of what Kojic Acid can do.
Akinobu Hayashi, General Manager in Advance Cosmetic Research Laboratories is KOSÉ Corporation shared that "pigmentations occurs due to a few reasons: UV exposure, inflammation, hormonal changes, stress, visceral imbalance and also genes, which results as 'aggravations', we get liver spots, age spots, freckles and inflammatory scars." Yikes! Slides were well explained by Akinobu Hayashi and i believe they have done their best in providing innovative solutions to satisfy their customers.

The Realizing White Lotion XX which contains Kojic Acid.
FUNFACT: Dark spots are caused by the effects of Tyrosinase, which contains copper ions. When skin is exposed to UV, copper ions activates Tyrosinase to start working, thus resulting melanin production and pigmentation.

Kojic Acid works effectively on dark spots by 'circumcising' the copper ions so that they fail to activate the Tyrosinase, preventing melanin production. So there you have it, Kojic Acid is found to be effective in controlling and lightening the four main types of pigmentation.

The Infinity Kose Realizing White Stick XX.
The highlight of the event was the latest whitening beauty product that incorporates Kojic Acid, the INFINITY KOSÉ REALIZING WHITE STICK XX. It innovatively delivers the naturally-derived active whitening ingredient kojic acid to skin zones with dark spots through a convenient stick type serum. It works by just applying it directly to zones prone to blemishes and the formula tightly seals the area off with an intensive, rich formula, delivering kojic acid to the root cells. I was amazed when i was trying it out at the testing counter as it was so easy to be applied, not to forget that it saves time too when you're rushing.

LIPOSOME Treatment Liquid 

DECORTÉ's Liposome Treatment Liquid.
DECORTÉ's Liposome Treatment Liquid.
Next, I present to you the Beauty Evolution of LIPOSOME Treatment Liquid brought to you by DECORTÉ. A liposome is a tiny bubble made of phospholipids or the same material as a cell membrane measuring 0.1 to 0.2 microns. Thanks to its capsule format, it can be filled with active agents and deliver them to target areas in our skin and also providing moisture at the same time. And the secret to make this possible would be the new discovery of Ruscus Aculeatus (Root Extract) and Eriobotrya Japonica ( Leaf Extract) which works as a Potentional maximizer.

Major ingredients DECORTÉ's Liposome Treatment Liquid, containing Roof extract and Leaf extract.
The development period took more than 10 years to ensure permeability and long term stability on your skin. What makes LIPOSOME Treatment Liquid different from other lotions would be that they have successfully developed a new phospholipid called activating phospholipid, where it brightens and contributes to stability of phospholipid membrane in the lotion. An experiment was presented by Kelly showing us the difference between Liposome dispersion and conventional emulsion which amazed attendees the difference between the two at the seminar, and we practically saw the difference. LIPOSOME Treatment Liquid wins!

Kelly giving showing us an experiment on the difference between Liposome dispersion and conventional emulsion. 
Did you know that it has been nearly 30 years since the birth of Liposome technology in skin case and this year, COSME DECORTEÉ is set to offer women a cutting edge of discovery to help achieve unprecedented level of skin beauty. The all new LIPOSOME Treatment Liquid, the first multi-layered liposome lotion that revitalises 'skin captors' with instant effects! It addresses roughness, dryness and dullness in ageing skin, as well as irregular texture caused by the weakening of the stratum corneum. Its unbelievable that its the solution to anything in one bottle.

Noboru Naito was glad to share the rationale behind the creation of Liposome.
Here we have Noboru Naito, the Executive Director of Research & Development Division in KOSÉ Corporation, who said that "we've discovered that theres a substance between the layers of the stratum corneum (skin capacitors). This is the mechanism that allows skin to retain moisture. Skin with larger 'skin capacitors' are able to absorb and retain more nutrients, improving the barrier function and in turn, maintaining its healthy beauty condition. " Very well said by Nobory Naito on explaining on the rationale behind the creation of Liposome Treatment Liquid.

 DECORTÉ's Liposome Treatment Liquid
So there you have it, the liposome technology does wonders to moisture your skin, refine skin texture, minimised pores, visible clarity and more! These new and original active ingredients developed for Liposome Treatment Liquid are from plant extracts. Among their many functions and benefits, its also includes anti-inflammatory and anti oxidation properties to boost cell activity and stimulate production of natural chemicals in our skin.

Here i have Blogger Kelly and Shivani who was with me at the seminar :)
From Right: Kelly, Akinobu Hayashi, Noboru Naito and Maasaki Hara proudly presenting their latest product.
KOSÉ Corporation has come a long way since its humble beginning in Japan. They are now available to millions go women in 17 countries worldwide, with the strong focus in the Asia markets. They have always been in the forefront of products innovation, and the fact that they have four research facilities which are dedicated to innovating cosmetic culture and suggesting new lifestyles to make the entire experience more enjoyable and current. KOSÉ Corporation has always been providing top notch device to incorporating luxurious design into their product.

I would like to take this opportunity to thank KOSÉ's Marketing Team // PR Team for having me at the seminar and also for the lovely surprise of giving us the opportunity to test the product ourselves! There will be a review of the product coming up too amaze you even more, so do keep a look out on my blog if you want to find out more.

For more information on KOSÉ do check out some of their http://www.kose.com.my, or their Cosme Decorte Facebook page, or their Kose Malaysia Facebook Page to further keep yourself updated with the latest trends provided by KOSÉ Corporations. Do leave a comment below if you have any questions up, and i'd be glad to answer them for you. Thanks for dropping by my blog xx

Love,
Sara  xx

47 comments:

  1. wow Kose, nice event, so many skincare in market now. the place looks great, where is it?

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  2. Wow, That's alot of Scientific Information there, But it's what makes KOSE different and so Advance!


    With Love, Michelle

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  3. Awesome event... Sounds like you learned a lot and got awesome stuff...

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  4. wow, I feel like trying out Kose products now!!

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  5. First time, I learnt about KOSE brand. I enjoy to read your post :D

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  6. Have seen this brand before. I feel it's a premium brand and also because it's from Japan so it's kinda over my budget a lil. However, first time hearing about kojic acid. Never knew about it until now. Thx for sharing!

    http://sweet-blessingz.blogspot.com

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  7. Ah this is what it's all about since I miss out the event...thanks for sharing!

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  8. KOSE has been around for many years and their product range also good to try.
    http://www.princesscindyrina.com/2015/08/food-review-delicious-korean-hot-pot-at.html

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  9. always loved kose, it's one of the first brands i started with...unique and different and very good for the skin

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  10. Soooo fast! I love the event too, and congrats Kose for the big milestone!

    http://waiyee.blogspot.com/

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  11. I missed the chance to join this awesome event! Arrrr! Why I have meeting =(

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  12. Wow! Great post, I always wanted to try Kose products!

    www.KoeyLeow.com

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  13. Wow, nice event!! Should be enjoy it!!

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  14. wow, their product looks luxurious and you guys look fabulous.

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  15. Good reputable brand. Nice one :)

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  16. The Liposome bottle looks so nice!! Attracted by the packaging hahaha

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  17. The white stick looks interesting! Would like to see how it works

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  18. The place looks so beautiful and the product is superb.. Too bad I miss this event.. :(

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  19. there's so many brand in cosmetic and skin care line nowadays, but good blog post here! keep it up!

    www.adriftasian.com/blog

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  20. i did used Cosme Decorte Liposome before,
    it is good to know both brands are shared the knowledge and knowledge

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  21. It's very informational and fun to attend this kind of event especially for women. The understanding for beauty products and its usefulness begets beautiful people around the world.

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  22. i love the packaging of their products. so pretty!!! i bet you enjoyed the event.

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  23. With pollution and stress and the weather, our skin now gets older faster. Good thing there are products like this that keeps us still look and feel youthful. :-)

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  24. I had no idea about the addition of Koji in the worldwide famous products from this country. And it's so nice to learn new things, including how this ingredient can be used in other products!

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  25. Kose' on "skin" technology leads the future for one's skin product and skin's care. Pardon me for this is the first that I have heard this company or product name and indorser.

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  26. It's nice that we keep discovering different nutrients/minerals/vitamins that would help take care of our skin. This is so interesting, thanks for sharing!

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  27. Very informative. It's great to see a cosmetic company informing its consumers about the science behind their products instead of just making wild claims and creating hollow commercials. With better informed consumers, wiser buying decisions are made. Thanks for this, looks like you thoroughly enjoyed the event. Oh and wonderful pictures!

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  28. I wonder if it works as fantastic as they claim to be. I guess it really depends on a person's skin type. I do use a kojic soap in the morning though and I love it cause it keeps my face tight and minimizes my pores!

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  29. It's my first time hearing of kojic acid. It's lovely to be able to attend a product launch and find out more on its star ingredients and how they use science to make our lives better :)

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  30. KOSE is a long time brand which somehow, I never managed to come close to deal with them. Hope I will have this chance one day!

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  31. I haven't heard of Kose before. Japanese women have enviable skin, so looking up to them when it comes to skincare really is a no brainer. Hope I get to try these products someday!

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  32. what a lovely event! ive heard of this brand but its hard to get it in the west though :(

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  33. Been hearing a lot about different beauty products. The event looks good ( I like the flowers. lol) and the product looks expensive! But knowing that it came from Japan, I think it's effective.

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  34. Kose is actually one of my favourite skin care brand. I like that it is Japanese but reasonably priced.

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  35. I haven't heard about this brand maybe not much into cosmetics but these skincare events looks wonderful.

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  36. Dekorte looks like such a lovely brand! It's so cool that they got Kate Moss as their model! :D

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  37. Seems you've learned much out of that nice event. Kose, first time to hear about the brand. But based on your post. seems a good product to try.

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  38. This looks like a very comprehensive presentation of their product line. The seem to be geared for big things.

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  39. The DECORTE Liposome Treatment Liquid is good for my dry and dehydrated skin. By the way, it was nice to have a long lunch with you that day. Hope that we can do it again. See you Aliza :D

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  40. I've long heard of the "kojic acid" before, and have been asked to buy soap and other products with it on the item. I just don't know if it works or not. This is an interesting read. Hmmmm

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  41. Great article! Thank you for sharing such wonderful products. I would be interested in the Liposome treatment more than anything. My skin is always very dry

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  42. These brands both look very elegant in their lineup of products. They look pricey but you know you'll get your money's worth. You cannot scrimp on products that will touch your face.

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  43. The event was a great ambiance for an elegant product. I'm sure this product is worth a try

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  44. Wow, such a great place to have a product launch. Seems like an expensive skin regimen because of the nice packaging.Actually I'm not really familiar with skin care products but it seems great having Kojic in it.

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  45. Nice product to achieve younger looking skin. How much does it cost in the market?

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